The law firm website checklist
25 practical checks that show whether your website is winning new clients, or quietly losing them. Score your site in 15 minutes.
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What's inside
Five sections, five checks in each, and a simple score that tells you where to start.
First impressions
What visitors need to see in the first five seconds, on any device.
Trust and credibility
How to show clients they can rely on you before they ever speak to you.
Practice areas and content
Pages that answer clients’ questions and rank in search.
Enquiries and follow-up
Where most firms quietly lose clients, and how to stop it.
Search, compliance and security
Google Business Profile, SRA requirements, UK GDPR and the basics that protect you.
A taste of the checklist
Every item comes with a one-line explanation of why it matters to the clients you want to win.
- Say who you act for, and where, above the fold
- A real profile for every lawyer
- Out-of-hours enquiries handled
- SRA requirements met, if you’re SRA-regulated
…and 21 more, plus your score and where to start.
Why we wrote it
Most law firm websites look fine. Far fewer turn visitors into enquiries.
We design and build websites, AI client intake and marketing for law firms, from a London arbitration consultancy to a full-service commercial firm in Baghdad. The same handful of gaps comes up again and again: practice areas buried in menus, lawyers without proper profiles, enquiry forms that ask for too much, and evening enquiries that sit unanswered until morning.
This checklist is the review we'd do ourselves, written so you can run it on your own site. For more on the enquiry side, read how AI is changing client intake for law firms, or see our digital services for law firms.
Questions
Who is the checklist for?
Partners, practice managers and marketing leads at law firms of any size who want an honest view of how well their website wins new clients.
How long does it take?
About 15 minutes. Tick each item your website already does well, count your ticks and check your score.
Is it really free?
Yes. Enter your email, confirm your subscription and download the checklist straight away. You’ll also receive our occasional insights on web design, marketing and AI, and you can unsubscribe at any time.
Is this legal advice?
No. It’s practical guidance on website good practice. Regulatory requirements depend on how your firm is regulated, so always check the current SRA rules and guidance.